Gym marketing questions, answered.
The questions owners ask us most about ads, budgets, and turning leads into members. Honest answers from a team founded by a former gym owner.
How much should a gym spend on Facebook ads?
Plan for at least $500 a month in ad spend to see meaningful movement. That money goes straight to Meta and is separate from any agency or management fee. Below that, most gyms get too few leads to tell what is working.
Read the full answer →How long does it take for gym ads to start getting leads?
Leads usually start in the first week. Real patterns, like which ad and audience bring in people who actually join, take three to four weeks to read. Anyone promising 100 new members in 30 days is lying.
Read the full answer →Should my gym run Facebook ads or Google ads?
They do different jobs. Google ads catch people already searching for a gym near them, so intent is high but volume is limited to what people search. Facebook and Instagram ads reach people who are not searching yet, with an offer that gets them to start. For most gyms and studios we work with, Meta is the starting point and Google adds the ready-to-join searchers.
Read the full answer →Why is my gym getting leads but no sign-ups?
The problem is usually after the ad, not the ad itself: the offer, how fast someone follows up, or what happens on the call. Marketing magnifies whatever is already there. If follow-up is slow or the offer is unclear, more leads just means more people slipping through.
Read the full answer →How can a gym fill its training program with women 50+?
Run an offer built specifically for her, not a generic training ad. That means a short, coach-led program for women 50+, an ad that shows a woman like her and names how she actually feels, a landing page for that one offer, and a team ready to call every lead. It is the approach behind our Longevity Project.
Read the full answer →Who should own my gym's Facebook and Google ad accounts?
You should. The ad account, pixel, audiences, and creative should stay in your business's name, with your agency added as a partner. If an agency runs your ads from its own account, you can lose that history and data when you leave.
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