Started by a former owner who got tired of being lied to.
Social Mulli is the marketing agency built for gym owners, fitness studios, and local wellness businesses that are done being promised the world and handed a slide deck.
She lived through it before she built the fix.
Social Mulli was started by Danelle, a former Anytime Fitness owner who spent years getting pitched by marketing agencies promising to fill her gym in 30 days or her money back.
What she actually got was silence after the contract signed. No results. No updates. Just the same frustration every gym owner knows too well.
Here is the thing that drove the whole idea for Social Mulli:
Gym owners would never believe “lose 50 pounds in 30 days.” But they will fall for “fill your gym in 30 days” every time.
Same lie. Different industry.
Social Mulli exists to be the marketing partner that treats gym and wellness owners the way a good trainer treats their clients. Honestly. Consistently. In your corner for the long haul.
Marketing is not a magic pill. Neither is weight loss.
Both work the same way. Trial. Error. Consistency. Someone in your corner telling you to keep going when it feels like nothing is happening.
That is what the REPS Method is. That is what Social Mulli is.
Two people. Both answer their phones.
No account managers, no offshored strategy, no handoff after the sale. When you work with Social Mulli, you work with us.
Danelle Nelson
Former Anytime Fitness owner. Denver, CO.
Runs the vision. Built Social Mulli from her own operator scars. Danelle is the one who tells you the honest truth when a strategy is not working, and the one who cheers loudest when it starts to.
Madison Drennen
Runs the day-to-day. Denver, CO.
Manages campaigns, builds the REPS Lab tools, and keeps every client account honest. Madison is who you email when something needs to happen. Then it happens.
We do not want 200 clients. We want fewer clients who actually get our attention. Every account gets weekly touchpoints, monthly proof-of-spend, and direct access to the two of us. No account managers to hide behind. No excuses when the numbers are off.
Get a free audit. See what honest marketing looks like.
Thirty minutes on Zoom with Danelle or Madison. No pitch deck. No pressure. If we are not a fit, we will tell you.