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One partner. Always.
You talk to the people doing the work.
Paid ads for gyms & local businesses
Marketing isn’t a magic pill.
It’s the reps.
Paid ads and lead systems that grow gyms and local businesses.
- 20+Locations supported
- 100+Campaigns launched
- 1,000sLeads generated
Proof, not promises
Built from real campaign work across gyms and local markets.
They marketed our 50+ Strength Program and the results exceeded our expectations. A ton of high-quality leads, and a process that was smooth start to finish.
Whitney WalshAnytime Fitness Manager & Personal Trainer, Guelph I've been through every platform, idea, and breakthrough available, with sub-par results. With Danelle, the results were immediate and hugely favorable.
Charlus BishopMCEE, Google Ads + landing page client
Featured campaign
The Longevity Project.
A 90-day, done-for-you campaign that fills your training program with women 50+.
Danelle Nelson · Founder, former operator
Who’s behind Social Mulli
Created by a former owner who got tired of being lied to.
Danelle owned gyms for seven years and grew the training programs inside them. When agencies let her down, she taught herself Meta ads and never looked back.
“No one would believe lose 50 pounds in 30 days. But they’ll fall for the marketing version of it every time. Same lie. Different industry.”
The REPS Method
We check the foundation before we spend your budget.
Most agencies launch ads on day one. We fix what the ads will land on first.
Stage 01
What we fix first
R
Ready
Your offer, pricing, and follow-up, ready for new leads.
If Ready is broken, marketing magnifies the breakage.
Stage 02
What we fix first
E
Engine
Lead capture, automation, and how fast your team responds.
What turns attention into customers.
Stage 03
The ads
P
This is the ads work
Pipeline
Meta and Google campaigns, creative, and funnels.
Where most agencies start. Where we don't.
Stage 04
What comes after
S
Scale
More volume on what's already working.
Earned, not assumed.
Marketing magnifies what’s already there
Marketing doesn’t fix a broken system. It magnifies it.
So we make sure your business is ready before we send it more leads.
A partner, not a vendor
You don’t need another vendor to manage.
One partner who sees the whole picture and keeps showing up.
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Honest reporting, even when it's not pretty.
Good week or bad, we name it and fix it.
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Built by operators, not theorists.
We've sat on your side of the desk.
The whole job
We do the REPS when it isn't fun.
Keeping you consistent is the whole job.
Want this looked at on yours?
Get a real read on your marketing, before you spend another dollar.
Two ways to work together
Built for owners who want a real partner.
Both month-to-month. Both built on the REPS Method.
REPS Community
Self-directed
$297/month
Month-to-month · cancel anytime
Templates, coaching, and accountability to run your own marketing.
- Template library of direct-launch ads
- ‘Do it for me’ template request form
- Twice-weekly ad health checks
- Two group coaching calls per week
- Education portal & guided onboarding
Most chosen
REPS Partner
Join The Longevity Project
$997/month
Month-to-month · cancel anytime
We build and manage your campaigns with you.
- Custom ad campaigns built and managed for you
- Biweekly 1:1 coaching, reporting, and strategy
- Landing page builds & lead automation
- Full access to REPS Community resources
- One partner, one point of contact
Already know which one you want? Book a call instead.
Ad spend not included. We recommend a $500/month minimum.
Common questions
Things owners actually ask before they say yes.
No corporate non-answers. If something else is on your mind, email us, we’ll tell you straight.
Ask a real questionNo. Both tiers are month-to-month. We earn your business every month.
A review of your Google profile, ads, website, lead response time, and top competitors, walked through on a 30-minute call.
No. The audit is free. Once you start, we recommend at least $500/month in ad spend.
We're run by a former gym owner. No long contracts, no vanity dashboards, and straight answers when something isn't working.
Independent gyms and studios, usually one to five locations. If you have a national marketing team, we're probably not the right fit.
Leads usually start in week one. Real patterns take three to four weeks to read. Anyone promising 100 members in 30 days is lying.
You do. Always. The account, pixel, audiences, and creative stay in your name.
You just need a landing page that converts. If yours doesn't, we build one.
Free Marketing Audit
Stop guessing what’s working.
We review your Google profile, ads, website, lead response time, and top competitors, then show you what’s costing you most on a 30-minute call.
No pressure. If we’re not a fit, we’ll say so.
Preview
Social Mulli
Audit · 24h62
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Audit score
Strong fundamentals, room to stand out locally.
Category breakdownSnapshot
- Website experience64
- Social presence58
- Google presence76
- Local competition49
Top recommendation
Strengthen your local reputation signals before scaling traffic. Biggest leverage.
30-min walkthroughFree