Everything our clients get. All in one place.
REPS Lab is the private client portal built for the gym owners and studios we work with. Ad dashboards, playbooks, scripts, monthly proof-of-spend, exclusive plays, and live weekly office hours. Everything they need to grow, without hunting through inboxes and Google Drives.
Month-to-month. No long-term contracts. Every client works with real people who tell the truth about what is working.
Marketing agencies love to disappear after the contract signs.
Every gym owner we work with has been burned by an agency that sold hard, delivered a slide deck, and went quiet. Social Mulli was built by a former gym owner who lived through that pattern too many times. The Lab is the fix.
Every asset we build for you, every proof of spend we send to corporate, every ad playbook we use to grow your program. It all lives in one place you can log into any time.
- A weekly check-in email with what changed on your campaigns and what to expect next.
- A monthly proof-of-spend PDF ready to forward to corporate, with your total ad spend and screenshots built in.
- Live weekly office hours where you can drop in and ask anything. No calendar tag, no invoice.
- A portal that grows: new guides, new social ideas, and new plays added every month.
Six tools your gym owner brain actually uses.
Every piece of the Lab exists because a real client asked for it. Nothing is filler.
Ads Dashboard access
One-click into their live ad account. Every campaign, every lead, every dollar spent. We do the work, they see it happen.
- Live Meta and Google campaign data
- Lead flow direct to their CRM
- No login juggling, no permission requests
Playbooks + cheat sheets
The exact frameworks we use with every client. Ad metrics decoded, phone scripts, landing page checklists, and the honest-marketing playbook that started the whole thing.
- Meta and Google ad quick cards
- Phone scripts for lead follow-up
- Downloadable PDFs to share with staff
Social Kit
A monthly-refreshed library of post ideas built for gym owners. Copy, hooks, captions, hashtags. Ready to shoot, ready to post.
- Fresh drops every month
- Member wins, behind-the-scenes, education, motivation
- Filter by platform (Instagram, Facebook, or both)
Marketing knowledge checks
Short quizzes to spot what is stuck and drill what is slipping. Ad metrics, lead follow-up, social basics. Progress tracked.
- Under 5 minutes each
- Instant feedback on every answer
- Track mastery over time
Ad Spend History + AI briefs
Every month, we screenshot their ad spend and generate a one-page brief the client can forward to corporate. No chasing, no reformatting. Just proof.
- Monthly proof-of-spend PDFs
- AI-extracted totals from the actual dashboards
- Corporate-ready formatting
The Longevity Project
Our full ad play targeted at women 50+. Scripts, guides, video hooks, and every asset our clients on this play get. Available exclusively inside the Lab.
- Complete 21-day training program framework
- Ready-to-shoot video scripts
- Phone frameworks + email packs + social kit
Stuck on something? Pop in.
Every week we open a live Zoom room for our clients. Bring an ad that is not working. Bring a landing page you hate. Bring a script that keeps flopping on the phone. We help you fix it, live.
Book a free audit. We will walk you through the Lab live.
No pitch deck, no pressure. Thirty minutes on a real Zoom with Danelle or Madison. If it is not a fit, we will tell you.