Fill your training program with women 50+.
A 90-day, done-for-you campaign for gyms and studios. We build the ad, the landing page, and the follow-up. Your coaches do what they do best.
The plain-English version.
A proven Meta ad campaign built around a 21-day training program for women 50+. Most gym ads talk to everyone, so they reach no one. This one names how she actually feels and shows a woman like her, not a 25-year-old under a barbell. We build and run the front end: the ad, a landing page localized to your gym, and the phone scripts to turn leads into paying trial members. Leads go to small group or 1-on-1 training, whichever you run. For one of our clients, the program is now completely full and they're looking at hiring another trainer.
Built specifically for owners who...
- Your small group has four people in a room set up for twelve.
- Your trainers want more hours and you do not have the clients to give them.
- You have boosted posts before. Lots of likes, zero sign-ups.
- Your personal training revenue looks the same as last year.
No fluff. Just the reps.
The ad campaign
Meta ads built, launched, and optimized for you, using the same creative that has already filled training programs for other gyms.
Landing page
A page localized to your gym, your trial, and your pricing, built to turn ad clicks into booked calls.
Phone scripts
Call, text, and objection-handling scripts so your team knows exactly what to say when a lead comes in.
Trainer's guide
A functional-aging training guide for coaching women 50+ through the 21-day program.
Marketing kit
Print flyers, six ready-to-send emails, video scripts, and a 12-week social media calendar to promote the program in your gym.
REPS Lab
Your private client portal with live ad numbers, every guide and script, and live Office Hours.
Four steps. Every time.
- Step 01
Honest audit
Ads only magnify what is already there. We start with a scored look at how your gym shows up online before any ad runs.
- Step 02
Set up your program
You choose a 14 or 21-day trial, small group or 1-on-1 training, and your trial price. We connect your Facebook page, lead notifications, and phone number.
- Step 03
Build and approve
We build your landing page and ads with your club photos. You sign off before anything goes live.
- Step 04
Launch and optimize
Ads go live on Meta. We watch spend and lead quality, adjust the campaign, and keep your team supported through the 90 days.
“They marketed our 50+ Strength Program and the results exceeded our expectations. A ton of high-quality leads, and a process that was smooth start to finish.”
Runs even better with...
Get a free audit. See what honest marketing looks like.
Thirty minutes with Danelle or Madison. No pitch deck. If we are not a fit, we will tell you.