Turn new members into 12-month members.
Most gyms lose 40% of new members in the first 90 days. The Longevity Project is the automation and touchpoint system that stops the leaky bucket, so every new lead your ads produce actually pays back.
The plain-English version.
A member retention system built specifically for gyms and studios. We install automated check-ins, milestone celebrations, at-risk detection, and win-back sequences into your CRM. Then we monitor the system monthly so you know which members need a real human call before they cancel. Runs alongside your existing acquisition marketing (or as a standalone service if your acquisition is already handled).
Built specifically for owners who...
- Have decent lead flow but watch new members quietly disappear in months 2 and 3.
- Send the same generic email to every member and know it is not enough.
- Cannot get your staff to consistently do check-in calls (because they have 200 other things to do).
- Understand that keeping a member is 5x cheaper than acquiring one.
No fluff. Just the reps.
New-member 90-day journey
Day 1, day 7, day 30, day 60, day 90 touchpoints. SMS + email combo, personalized by name and start date.
Milestone campaigns
First class, first month, 6-month anniversary, first year. Celebrate the wins so members remember why they joined.
At-risk member detection
We flag members who missed 2+ weeks of check-ins so your team can call them before they cancel.
Win-back sequences
Automated re-engagement for cancels, no-shows, and lapsed leads. Some come back. Every one that does is 5x profit.
Monthly retention report
Retention rate, at-risk count, wins, and one specific member to call this week. Delivered on the first.
CRM tune-ups
We keep the automations working when your CRM inevitably breaks something. You focus on training. We focus on the system.
Four steps. Every time.
- Step 01
Retention audit
We look at your current retention rate, member lifecycle, and where the biggest drop-offs are happening.
- Step 02
System install
Journey builds, milestone campaigns, and at-risk detection wired into your CRM. Tested with a small member cohort first.
- Step 03
Full rollout
Every current and future member enrolled. Staff trained on the at-risk flags so they know when to make the human call.
- Step 04
Monthly monitor + tune
We watch open rates, click rates, and cancellation trends every month. Sequences get rewritten when data says to.
“Marketing that only counts new members is half a job. If you spent $10,000 to fill the bucket and a hole in the bottom drains it every month, we did not actually help you.”
Runs even better with...
Get a free audit. See what honest marketing looks like.
Thirty minutes with Danelle or Madison. No pitch deck. If we are not a fit, we will tell you.